CAI Hosts National Youth Advocacy Training for Campaign for Tobacco-Free Kids

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CAI is pleased to host the Campaign for Tobacco-Free Kids (CTFK) youth advocacy training at our New York City Training Center on May 5 in preparation for the Philip Morris International (PMI) Shareholders' Meeting in New York City. Youth from Canada and throughout the U.S. will participate in the day-long training where they will see tobacco control through a global lens and learn about PMI's current deceptive marketing strategies that target youth. Youth advocates will receive training on messaging, public speaking and event planning and prepare for a flash mob in Times Square following a protest outside the PMI Shareholders' meeting on Wednesday, May 6. Select youth will also attend the shareholders' meeting and directly address their concerns about marketing tobacco to youth to PMI Chairman Louis Camilleri.


PMI is an international tobacco company and maker of the Marlboro brand of cigarettes. Youth will be focusing on the CTFK "Stop Marlboro" campaign, and promoting a petition that will call on governments to ban a youth-oriented marketing campaign that now spans 60 countries.


To learn more about CAI's work in tobacco control, click here.