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Training Descriptions

  • Advanced Media Skills
    You’ve gotten the basics of writing press releases and media advisories and want to take your media skills further. This 1-day training focuses on more advanced written tools and developing relationships with local press so they know you are the reliable, credible tobacco source in your community.  We will focus on Op-Ed pieces and refining your pitch letter delivery.  Come with ideas in mind that you would like to cultivate in this hands-on workshop. This workshop is designed to be delivered in modality-specific trainings so that you will be able to work on developing pieces to further your modality goals.

Attendance Requirements: This training is required of all coordinators. 

  • Applying Social Marketing to Tobacco Control 
    Social Marketing uses the tools of marketing for societal benefit rather than commercial profit. In this 2-day course you will learn the key concepts of social marketing and how to apply them strategically to your work!  Even if you have no marketing experience, through this training you will develop a definition of what social marketing is, and how to use it.  You will also hone in on your target audience and ways to segment it. Finally we will cover tools to help you integrate social marketing into your initiatives. This training is a combination of previous courses Social Marketing and Social Marketing 2.

Attendance Requirements:  This training is required of all coordinators who have not attended both Social Marketing and Social Marketing 2.

  • Building Alliances to Reduce Tobacco Use in Low Income Populations

As a result of attending the training, TCP contractors will be better equipped with the skills, knowledge and attitude needed to educate and engage community organizations and service providers that represent the low-income populations(such as faith-based organizations). Contractors will identify opportunities to engage new influential allies in the community who are concerned about the health equity of the communities they work with and/or live in.

Attendance Requirement: This is a required training for Community Partnerships, Reality Check, and Cessation Center coordinators. 

  • Building Momentum for POS Initiative (Community Partners)
    Approaching decision makers, implementing policy change, and sustaining these changes are the essence of our policy-driven work in tobacco control. However, it takes more than the key decision makers to make this happen. Each modality needs to examine who are the stakeholders and influencers in your community that will assist in implementing policy changes. Are they parents? Community members? Clergy? Medical Personnel? Business people? Representatives from community-based organizations? Young people? College Students? This one-day training will examine how we engage the broader community to be allies with us as we approach policy changes and how to utilize their commitment, skills, and passion to assist us in moving policy work forward. In addition, we will develop strategies for defining “what’s in it for them” as a way to develop a more solid and productive collaboration.

Attendance Requirements: This training is required for all Community Partners.

  • Building Momentum for POS Initiative (Reality Check)
    Approaching decision makers, implementing policy change, and sustaining these changes are the essence of our policy-driven work in tobacco control. However, it takes more than the key decision makers to make this happen. Each modality needs to examine who are the stakeholders and influencers in your community that will assist in implementing policy changes. Are they parents? Community members? Clergy? Medical Personnel? Business people? Representatives from community-based organizations? Young people? College Students? This one-day training will examine how we engage the broader community to be allies with us as we approach policy changes and how to utilize their commitment, skills, and passion to assist us in moving policy work forward. In addition, we will develop strategies for defining “what’s in it for them” as a way to develop a more solid and productive collaboration.

Attendance Requirements: This training is required for all Reality Check Coordinators.

  • CAI and Policy Center Point of Sale Training For Community Partners and Reality Check 
    This training will provide contractors the opportunity to explore the role of the Policy Center in their local Point of Sale efforts, as well as review the Policy Center’s existing tools and resources. Additionally, contractors will be able to discuss ways to strategically use these resources and tools and discuss tailoring messages to various audiences.

Attendance Requirements: This training is required for all Community Partners and Reality Check contractors. 

  • Countering Tobacco Price Promotion at the Point of Sale
    The tobacco industry spends more than $8.49 billion at the point of sale, and 81% of that is spent on price discounting strategies. This training will allow Bureau of Tobacco Control contractors to explore the ways that the industry integrates discount coupons, cross-promotions and other tobacco discount strategies with its other point of sale marketing strategies. Contractors will unpack the resources and model policy found in the Center for Public Health and Tobacco Policy's Tobacco Price Promotion technical report, and have an opportunity to begin incorporating this information into their local Point of Sale education and mobilization efforts. In an effort to maximize contractors’ learning experience, it is strongly recommended that participants read the technical report, noting any questions/concerns, prior to attending the training.

Attendance Requirements: This training is required for all Community Partners and Reality Check contractors.

  • Engaging Community Health Center Administration in Health Systems Change:
    In comparison to the general population, the prevalence of smoking has remained virtually unchanged for adults with lower levels of income and less than a high school education. This one-day training will assist contractors to identify administration leadership within FQHC’s and CHC’s and engage them in developing and implementing written policies that ensure system-wide, comprehensive tobacco dependence treatment for the vulnerable population they serve.

Attendance Requirement: This training required of all Cessation Center coordinators. 

  • Engaging the Faith Community in Tobacco Control: 
    This training is designed to educate contractors on how to engage the faith community including faith based organizations and places of worship in tobacco control initiatives that work toward establishing healthy communities with tobacco-free norms. Furthermore, contractors will learn valuable skills that are necessary to build meaningful relationships/partnerships with the faith community that are sustainable and lead to improved health outcomes in tobacco control, including health equity. As a result of this training, contractors will gain a greater understanding of the faith community and faith leaders and the role they play in the lives of the community.

Attendance Requirements: This training is required for all Community Partners, Reality Check contractors and optional for Cessation Center contractors. 

  • Engaging Youth in Tobacco Policy Work (1-Day Training)
    Community Partners and Reality Check will come together for this one-day training focusing on engaging youth. Participants will explore where and how to engage youth in their communities, identifying techniques for accessing skilled youth and involving them strategically in presentations, letter writing and educating community members and elected officials, as well as how to work collaboratively with youth serving organizations. This training will examine the youth engagement process both in communities where Reality Check is a funded partner and communities without a Reality Check partner. Lastly, participants will develop ideas on integrating youth into Point of Sale activities in a strategic and thoughtful way to maximize outcomes.

Attendance: Required of all Reality Check coordinators and Community Partners.

  • Enhanced Outreach with Elected Officials
    This one-day training will assist contractors in identifying opportunities to work with and engage local elected officials as a regular part of work in their communities. Participants will learn valuable skills to assist them in identifying traditional and non-traditional opportunities to tap into the work of elected officials, engaging elected officials into their own work, and determining appropriate and effective follow through steps. By applying the skills needed to regularly work with elected officials, contractors will be positioned to establish and maintain a positive presence in their communities as they work to advance systems and policy change.

Attendance Requirements: Required of all Cessation Centers, Community Partnerships and Reality Check coordinators. 

  • Facilitating Tobacco Policy Change in Your Community
    Come to this three-day workshop to gain the foundation skills needed to make tobacco policy change happen in your communities. In this training we will review why policy change is an effective strategy, strengthen strategic thinking skills, and identify facts and how to present them to motivate decision makers. We will review motivational interviewing skills and facilitation tools that will help you accomplish your work plan goals and objectives. This training is a combination of three previous courses: Engaging Decision Makers, and Bringing Partners to the Table, Part 1 & 2.

Attendance Requirements: This training is required of all coordinators who have not attended Engaging Decision Makers or Bringing Partners to the Table Part 1.

  • Facilitating Tobacco Policy Change In Your Community

    Come to this two-day training to gain the foundation skills needed to make tobacco policy change happen in your communities. In this training we will review why policy change is an effective strategy, strengthen strategic thinking skills, and identify key resources for tobacco control data and facts and how to present them to motivate decision makers. Additionally, in this training, we will discuss Dr Thomas Frieden’s Framework for Public Health Action, The Health Impact Pyramid (HIP), and the success the New York State Bureau of Tobacco Control has had in adapting the HIP for Tobacco Control Interventions, including its Community Transformation Framework.

    Attendees will strengthen their critical thinking skills, and identify ways to engage and connect with decision makers. We will also review the Transtheoretical Model of Behavior Change and core Motivational Interviewing skills, which will assist contractors in achieving their work plan goals and objectives.

    This training is a combination of three previous courses: Engaging Decision Makers, and Bringing Partners to the Table, Part 1 & 2.

Attendance Requirements: This training is required for all contractors who have not yet attended all three trainings noted above.

  • Finding Your Marion: Cultivating Champions in Your Community

    Who is Marion? Marion is a community champion and a recipient of the 2012 Legacy Community Activist Award for her trailblazing work with the Haverstraw Collaborative and TCP contractors in Rockland County, NY. A community champion can be anyone, a public official, a community leader, a concerned citizen, a health or human service worker, a volunteer who works and/or support your tobacco policy work.

    In this 1-day training, participants will learn how to seek, identify and successfully work with local champions like Marion to take action on tobacco control issues in their community. This training will emphasize the importance of thinking strategically about the role of a champion, how to nurture and coach them to become advocates/spokespersons to advance systems/policy change initiatives.

Attendance Requirements: This training is required for all Cessation Center, Community Partnerships and Reality Check contractors.

  • Interviewing Skills
    This 1-day training focuses on tobacco news and how to develop and deliver talking points and sound bites for the media. By participating, you will strengthen your ability to deliver clear and concise messages in media interviews.  You will have ample opportunities to practice these skills through exercises specific to your modality. Come camera ready and get your word out! This training was previously titled 'Media 202: Interviewing Skills.'

Attendance Requirements: This training is required of all coordinators who have not attended Media 202: Interviewing Skills.

  • Linking Values and Environmental Change Webinar
    Advocates across sectors – from public health to transportation to job creation – are demanding the right for all people to have equitable access to safe and healthy places to live, work and play. The way we frame or talk about health equity – and the structural barriers to it – impact our ability to create healthy communities that break down these barriers.

    Research on framing helps explain why: when people hear facts that conflict with their frames, they dismiss the facts, not the frame. Focusing on values is one way to help people connect with the frames that support policy goals, such as tobacco control policy. Strong American values like rugged individualism, choice or personal responsibility are easy to express because they are repeated frequently but they don't inspire support for tobacco control policy. Values that emphasize community and a strong role for government are harder to articulate with ease but are more likely to inspire policy support for the kind of environmental change that promotes good health. 

Attendance Requirements: This webinar is required for all contractors.

  • Making an Impact Through Data & Stories
    Data, data, data! Do you have so much data and research that you don’t know what to do with it? As a result of attending this training, participants will learn how to use data sources and be able to incorporate the information into clear, concise, and accurate verbal and written key messages. Additionally, participants will gain valuable knowledge and skills necessary to utilize local data to tell a compelling story that is relevant to their community and resonates with different target audiences. 

Attendance Requirement: Required of all Cessation Centers, Community Partnerships and Reality Check coordinators. 

  • Making the Most of Media
    The media can be a powerful and effective tool for social and policy change. Come to this two-day workshop to get the foundation knowledge and skills of how to use the media to keep tobacco issues in the public eye. We will examine the difference between media, marketing and public relations.  We will also define: paid media, earned media and media advocacy. Then we will focus on the tools of how to get coverage for your stories. Skill development and practice will focus on written tools such as press releases, media alerts and pitch letters. The goal of this workshop is that you have what it takes to keep tobacco issues in the public eye and build local support for your policy change initiatives! This training combines two one-day programs: Making the Most of Media and Media 201 – Written Communication Tools

Attendance Requirements: This training is required of all coordinators who have not attended Making the Most of Media and Written Communication Tools.

  • Social Media Intro
    Are you all a-Twitter when it comes to using social networking cites?  Don’t know the difference between a Facebook friend and your neighbor?  This is the course for you!  We could title it “Everything you wanted to know about social networking but weren’t sure you wanted to ask!”  Here is a chance to learn how new media tools are changing the way people communicate, and how you can use them to your advantage. This one-day training will cover the basics of social networking, focusing on Facebook and Twitter.  In the afternoon, we will get hands-on practice.  Bring a laptop and we will get you going. This training will be co-presented by staff from Tipping Point Media of Rochester, NY. All participants must bring a laptop.

Attendance Requirements: This training is optional and all coordinators are encouraged to attend.

  • Tobacco Use in Poor Communities: Exploring the Stressors of Poverty
    In this one-day multifaceted training, BTC contractors will participate in a simulation exercise which will take an in-depth view at some of the stressors of living in poverty. Contractors will have an opportunity to experience some of the everyday struggles faced by people whose incomes fall below the poverty line, and to explore how low socioeconomic status may contribute to disparities in tobacco use and health equity.

    At the end of this training, contractors will learn valuable skills, specific to their modality, which are integral to building meaningful partnerships with key decision makers and organizations that are committed to providing quality services to low-income populations.

Attendance Requirements: This training is required for all Cessation Center, Community Partnerships and Reality Check contractors.

  • Upping Your Game in the New Media Environment
    The media is a powerful and effective tool for social and policy change, however, there is a new media environment that requires the use of new strategies, tools and skills to garner coverage of your issues. Come to this two-day workshop to learn how to harness the power of the media to keep tobacco issues in the public eye. You will build a rationale for using earned media and learn what makes information newsworthy. We will explore the new media landscape, how to build relationships and the use of traditional and emerging tools including social media. From TV to Twitter, you’ll learn how to garner earned media in all of them. You will also learn key interviewing skills and how to craft messages so that when you leave you will be prepared and confident to take your earned media efforts to a new level.

Attendance Requirement: This training is required of all coordinators who have been with the program for less than one year as of September 13, 2013 and/or those who have not attended the previous Making the Most of the Media trainings. CAI and BTC, strongly recommend this training for those who want to improve their earned media skills and learn more about the new media environment.

  • Written Communications Lab
    As contractors work more intensely on building community support for policy focused work, strong written communication skills are critical.

    This one-day writing lab builds on the Upping Your Game in Today’s Media Environment training offered in September. It offers contractors an opportunity to practice writing authentic headlines, leads/ledes, pitches, LTE’s, Op Eds and social media messages, among other forms of written communication, while receiving feedback and concrete suggestions to strengthen their individual written communication skills.

    Attendance Requirements: This training is required for contractors who have not taken the Media Training 201: Written Communication Tools and Advanced Media. 

Unsure of trainings you previously attended? Contact us at info@caiglobal.org